How a regional HVAC company earned AI citations and lifted bookings 41% using AEO, reviews, and local authority signals.
Invisible in AI assistant recommendations for emergency HVAC services despite good local SEO
Local authority building combined with AI-specific optimizations and voice search targeting
75 days to achieve results
From AI assistant referrals
Siri and Alexa recommendations
From voice-driven searches
Across Google and Yelp
This regional HVAC service had decent local SEO but was completely invisible when customers asked AI assistants for heating and cooling recommendations. Emergency calls were going to competitors who appeared in voice search results.
The challenge was clear: customers using Siri, Alexa, and ChatGPT for urgent HVAC needs weren't finding this business. They needed immediate visibility in AI-powered local search.
Our approach combined local authority building with AI-specific optimizations. We optimized their Google Business Profile and Apple Maps listings, implemented comprehensive schema markup for emergency services, and created voice-optimized FAQ content.
The content strategy focused on answering common emergency questions in conversational language, building local citations and directory presence, and encouraging customer reviews across multiple platforms.
We also set up monitoring systems to track when the business appeared in AI recommendations and continuously refined the strategy based on performance data.
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